The product display has two properties: first, for people to watch and browse; second, let people have the desire to buy
This method is based on the customer's psychology Process setting, customer psychological activity summary: gaze -feeling interest -Lenovo -generation desire -comparative weighing -trust -decision action -satisfy eight stages
Law.
1, symmetry
The is displayed by the jewelry of jewelry according to the principle of symmetry, and its subdivision can be divided into axis symmetry and central symmetry.
The axis symmetry
Themids are used as symmetrical axes on the countertop table. The jewelry on both sides is one -symmetrical. The common patterns are rectangular, trapezoidal and various combinations.
Mymmetric method
is that jewelery is arranged symmetrically around a center, and the common graphics are round and radial.
2, comparison method
will be cleverly combined with two or more different colors and shapes of jewelry, which causes a distinctive visual difference. Rendering theme jewelry. The comparison display is mainly manifested in several aspects of color contrast, texture comparison, style comparison, etc. 3, rhythm method
"rhythm" was originally the rhythm of music theory, extended in jewelry display into time and space In concept, this reminds us that we must make full use of the principles of vocal music in the concept, design and implementation display.
5. Color matching
is one of the important features of the jewelry counter. Pay attention to the color matching of jewelry, props, and counters.
The item color and counter color matching
The color should be coordinated with the overall color of the counter. The white lining, pink frame, which is consistent with the overall color of the counter and does not hinder the placement of jewelry.
The items and jewelry colors are matched
The props to set off the color of the jewelry, and can use contrast colors or coordinate color to highlight jewelry. At present, several common matching methods in the domestic market.
The black velvet tray is placed with platinum inlaid diamond jewelry, and the black and white contrast sets off the bright light of the diamond.
This with a white line lined with red borders to put emerald jewelry, red and green contrast set off the emerald green of the emerald;
The pale blue silk tray is placed with platinum jewelry to set off the silver -white light of platinum.
. The counter decoration
a) Counter decoration
is to make the renovation counter more vivid and active. Plants such as leaves, vases, stone, etc.
B) Wall decoration
The walls of jewelry sales venues are a very good propaganda land. Wall decoration should pay attention to the shaping of corporate image, product image, brand image and service image. On the wall, the propaganda paintings, corporate logo, and corporate service project announcement of jewelry brands can be posted on the wall to increase customers' understanding and impression of enterprises and products.
7. Counter lights
lights can highlight the shape, color and texture of the product display, and attract the attention of customer products. The lighting configuration of the jewelry counters requires scientific and reasonable. Generally,:
The warm gemstone such as emerald and rubies requires yellow lights
diamonds, light blue and other cold tones Gemstones require white lights
This gems such as European, pearls, and emerald requires small water cups at the counter to maintain a certain humidity, and the light temperature should not be too high.
Positioning is to determine the decoration of jewelry counterparts, display styles and grades. Jewelry jewelry counter layout, display style and grade should be consistent with the entire store style and grade. As a high -end boutique jewelry store, it should be highlighted and exquisite when displaying, and emphasizes the artistic atmosphere. As a jewelry shop that is generally facing the public, its products should be prominent and detailed, so that consumers can feel that they can afford and buy affordable to buy affordable. Essence
2, the theme is prominent
theme, that is, the main body of the jewelry counter layout and display is clear, so that customers can understand at first glance, this is the counter of what is sold, which is prominent The main body should be classified and orderly in an orderly manner. There are often places and area places to make the sales entities clear at a glance. The common classification methods are as follows:
a, the large category and jewelry varieties are divided into counters and areas. Such as gold jewelry counters, diamond counter, jadeite counter.
B, with the characteristics of jewelry style or popular trend. Including popular jewelry series counters and traditional jewelry series counters.
3, rich in goods
The rich product display is rich and fulfilling; varieties, specifications, styles, and sufficient quantity. The proportion of type density and main and auxiliary products.
a, type density
Type density = number of commodity types/total number of products × 100%
the higher the type density, which indicates the duplicate of the display products The lower the rate, the more colorful varieties of the display, and the good product combination performance. In the specific sales environment, the jewelry displayed in the counter is placed at most 1 ~ 3 pieces of the same variety and the same style. Too many repetitions will make people feel the same, monotonous, dull, and affect the sales effect.
B, the proportion of controlling the main products to auxiliary products
The products that make enterprises profitable are some unique or competitive products that can compete with other companies. When displaying, it cannot be placed over the sky because the main products can be profitable, which will also feel monotonous. When displaying, the proportion of the main and auxiliary commodities should be controlled. Generally speaking, the proportion of main products display is small, about 20%, no more than 50%, and the rest are paved products. Playing products can increase the variety of colorful varieties and attract customers.
4, neat and beautiful
The neat and neat, cleaning, the props and jewelry of jewelry at the counter are clean, neat and beautiful. Exquisite composition.
The display method of the counter
The product display has two properties: first, for people to watch and browse; second, let people have the desire to buy
This method is based on the customer's psychology Process setting, customer psychological activity summary: gaze -feeling interest -Lenovo -generation desire -comparative weighing -trust -decision action -satisfy eight stages
Law.
1, symmetry
The is displayed by the jewelry of jewelry according to the principle of symmetry, and its subdivision can be divided into axis symmetry and central symmetry.
The axis symmetry
Themids are used as symmetrical axes on the countertop table. The jewelry on both sides is one -symmetrical. The common patterns are rectangular, trapezoidal and various combinations.
Mymmetric method
is that jewelery is arranged symmetrically around a center, and the common graphics are round and radial.
2, comparison method
will be cleverly combined with two or more different colors and shapes of jewelry, which causes a distinctive visual difference. Rendering theme jewelry. The comparison display is mainly manifested in several aspects of color contrast, texture comparison, style comparison, etc.
3, rhythm method
"rhythm" was originally the rhythm of music theory, extended in jewelry display into time and space In concept, this reminds us that we must make full use of the principles of vocal music in the concept, design and implementation display.
5. Color matching
is one of the important features of the jewelry counter. Pay attention to the color matching of jewelry, props, and counters.
The item color and counter color matching
The color should be coordinated with the overall color of the counter. The white lining, pink frame, which is consistent with the overall color of the counter and does not hinder the placement of jewelry.
The items and jewelry colors are matched
The props to set off the color of the jewelry, and can use contrast colors or coordinate color to highlight jewelry. At present, several common matching methods in the domestic market.
The black velvet tray is placed with platinum inlaid diamond jewelry, and the black and white contrast sets off the bright light of the diamond.
This with a white line lined with red borders to put emerald jewelry, red and green contrast set off the emerald green of the emerald;
The pale blue silk tray is placed with platinum jewelry to set off the silver -white light of platinum.
. The counter decoration
a) Counter decoration
is to make the renovation counter more vivid and active. Plants such as leaves, vases, stone, etc.
B) Wall decoration
The walls of jewelry sales venues are a very good propaganda land. Wall decoration should pay attention to the shaping of corporate image, product image, brand image and service image. On the wall, the propaganda paintings, corporate logo, and corporate service project announcement of jewelry brands can be posted on the wall to increase customers' understanding and impression of enterprises and products.
7. Counter lights
lights can highlight the shape, color and texture of the product display, and attract the attention of customer products. The lighting configuration of the jewelry counters requires scientific and reasonable. Generally,:
The warm gemstone such as emerald and rubies requires yellow lights
diamonds, light blue and other cold tones Gemstones require white lights
This gems such as European, pearls, and emerald requires small water cups at the counter to maintain a certain humidity, and the light temperature should not be too high.
8. The basic requirements of the counter display
Basic requirements: reasonable positioning, outstanding theme, rich product, neat and beautiful.
1, the positioning is reasonable
Positioning is to determine the decoration of jewelry counterparts, display styles and grades. Jewelry jewelry counter layout, display style and grade should be consistent with the entire store style and grade. As a high -end boutique jewelry store, it should be highlighted and exquisite when displaying, and emphasizes the artistic atmosphere. As a jewelry shop that is generally facing the public, its products should be prominent and detailed, so that consumers can feel that they can afford and buy affordable to buy affordable. Essence
2, the theme is prominent
theme, that is, the main body of the jewelry counter layout and display is clear, so that customers can understand at first glance, this is the counter of what is sold, which is prominent The main body should be classified and orderly in an orderly manner. There are often places and area places to make the sales entities clear at a glance. The common classification methods are as follows:
a, the large category and jewelry varieties are divided into counters and areas. Such as gold jewelry counters, diamond counter, jadeite counter.
B, with the characteristics of jewelry style or popular trend. Including popular jewelry series counters and traditional jewelry series counters.
3, rich in goods
The rich product display is rich and fulfilling; varieties, specifications, styles, and sufficient quantity. The proportion of type density and main and auxiliary products.
a, type density
Type density = number of commodity types/total number of products × 100%
the higher the type density, which indicates the duplicate of the display products The lower the rate, the more colorful varieties of the display, and the good product combination performance. In the specific sales environment, the jewelry displayed in the counter is placed at most 1 ~ 3 pieces of the same variety and the same style. Too many repetitions will make people feel the same, monotonous, dull, and affect the sales effect.
B, the proportion of controlling the main products to auxiliary products
The products that make enterprises profitable are some unique or competitive products that can compete with other companies. When displaying, it cannot be placed over the sky because the main products can be profitable, which will also feel monotonous. When displaying, the proportion of the main and auxiliary commodities should be controlled. Generally speaking, the proportion of main products display is small, about 20%, no more than 50%, and the rest are paved products. Playing products can increase the variety of colorful varieties and attract customers.
4, neat and beautiful
The neat and neat, cleaning, the props and jewelry of jewelry at the counter are clean, neat and beautiful. Exquisite composition.