1 thought on “Brief introduction of Zhou Dafu? Chow Tai Fook's popularity in China is more well -known than Rolex, Bulgari and Tiffany?”

  1. After 84 years of refining, Zhou Dafu, who was controlled by Hong Kong's new richest man Zheng Yutong, has become China's largest jewelry retailer. In 2010, sales reached $ 4.5 billion, which was twice that of Tiffany, a well -known American jewelry brand. Its net profit is as high as 3 billion yuan. According to a survey of George Washington University in the United States, Chow Tai Fook's popularity in China surpassed Rolex, Bulgari and Tiffany.
    In addition to getting a license with DTC, the world's largest diamond hair embryo supplier, Chow Tai Fook is also a special diamond dealer of Lito Diamond Company. This makes it have special advantages in the raw material link, and establishes a vertical industrial chain from diamond procurement, distribution, cutting, processing, processing and manufacturing to the vertical industry chain except for the opening of the mine.
    Secondly, the sales scale of Chow Tai Fook in the Chinese market cannot be ignored. Among the 1506 stores, there were 1,417 in the Mainland. As of the end of last year, Chow Tai Fook's market share in the Mainland reached 12.6%. Unlike Zhou Shengsheng and Liufu, such as Hong Kong jewelry dealers, Chow Tai Fook has always controlled the proportion of franchise stores within 20%to ensure the quality of product and service. However, in 2010, this proportion was adjusted to 35%, indicating that the style of Zhou Dafu's steady operation has changed, pointing directly to listing financing.
    As mentioned in its prospectus, financing is mainly used to expand the jewelry business in the popular region. From 2012 to 2015, 200 jewelry retail stores are opened each year. Among the 712 cities in the Mainland, Chow Tai Fook has only opened retail stores in less than half of cities, but this has envious international luxury brands and jewelry merchants.
    . Another "amulet" is the gold jewelry business of Chow Tai Fook's unique complex of Asians. Although Zheng Yutong began to break through the traditional golden shop model as early as the 1960s and exert its strength to the diamond field, so far, gold is still its main sales category. Since 1956, the 999.9 pure gold created by Zhou Dafu was regulated by the Hong Kong legislation as the color standard for Hong Kong's gold jewelry. Many investors will track Zhou Dafu's gold price as a reference.
    In the stable value preservation and value -added capacity of gold, gold jewelry is like a stabilizer in jewelry sales. In 2007 and 2008, the average increase in sales of Chow Tai Fook Jewelry was about 30%, and it was purchased against the market. In 2009, many Hong Kong jewelry peer sales increased, but Chow Tai Fook Jewelry still maintained a year -on -year increase of 15%. This is directly related to the rise in gold demand in the market. "After the subprime crisis, the global financial situation is unstable, which has increased people's demand for gold products. In China, other investment varieties have not performed well in recent years, and gold has attracted more attention." Zhang Bingnan, vice president of the China Gold Association The journal said.
    Statistics from the World Gold Association show that China is the fastest market for gold jewelry in the world and is second only to India in scale. In the first half of 2011, China's gold consumption demand increased by 25%year -on -year. Although the golden trend of gold has slowed down in the second half of this year, according to industry estimates, the consumption and investment of gold jewelry will still show a steady growth trend in the next few years. For Zhou Dafu, listing is likely to be the starting point of the golden years.
    Ipay sources China Luxury Network:
    news./imp/20111228/107998

Leave a Comment