2 thoughts on “What is the wording of sales of the automotive industry?”
Grace
Timing 1: In conscientious price When the customer starts to earnestly kill the bargain, it proves that the customer already has a certain desire to buy. At this time, the sales must grasp the timing and guide the customer's price thinking logic. The strategy: Comparison of transaction method At this time, sales can use the comparison effect method. It is to list two things at different times, different locations, and different prerequisites at the same time, compare it, and finally select a more favorable condition for the other party to promote it. "Manager Hu, our charging standard for our public class this time is: before the 15th of this month, and more than 5 people register together at the same time, you can enjoy a 20 % discount, that is, only 1600 yuan per person; There is no discount for registration after the 15th, that is, 2,000 yuan per person. Today is the 13th. If you sign up now, you can also enjoy the discount. May I ask your company to send it? I will register for you immediately. "
has a person selling potatoes, and the potatoes who are full of cars can't be sold, and he is worrying about it. A friend gave him an idea that asked him to divide the potatoes into two stalls one after one and one after the other, about 10 meters apart. The price is high and one low, and the two piles of potatoes must be guaranteed. Then use a large word to mark the price, so that the price is high in the place where the pedestrian passes first, and then sells loudly; of course, the other stall also sells loudly to form a competitive trend. As a result, this method made the low -priced booth sold out quickly, and then he would know what he would do next. This is also a case that contributes to customers' transactions. Time 2: It look pleasant When the customer has shown a very pleasant state, it proves that the customer has recognized the value and sales staff of the sales. This strategy: Typical story transaction method In a happy atmosphere, a good story is the best catalyst for transaction! Let me tell a story first, and at the end of the story, it is cleverly promoted. The housewife named Shiba Naka Kazuki in Japan. After the first time in the Japanese insurance industry's "champion" throne in 1978, he won the "Japan No. 1" for 16 consecutive years. The performance is inseparable from her ability to tell the story. When she is always hesitant to buy insurance for her parents, she will always tell a "blood transfusion" story: "There is a father who drives to the beach at one time. The accident. When this dad was taken to the hospital for emergency treatment, he could not find the same blood for a while. At this time, his son stood up bravely and lost his blood to his father. " " After about an hour, my dad woke up, but his son was serious. The people next to him asked the son why he was not happy, but his son whispered: 'When will I die.' It turns out that the son thought that if a person was transfusion, If you lose the blood, he will die. He has thought about it before making a decision to exchange his life in exchange for his father’s life. "
" You see, you can do it for us for us. Parents' sacrifice of ourselves, do we want to buy an insurance for the future of our parents, do you still have to hesitate? " The story itself is very impressive. Become a party, we will touch the scene, and become impulsive and emotional. The timeline three: Pelasum of objection When the customer raises objection, it proves that customers have a strong interest in the product, and they will put forward some understandable and incomprehensible products for product quality, price, and effects. Strategy: Ask the transaction method , in fact, when customers raise objections, some common questions are not difficult to answer. Instead, it is difficult to deal with the objections that the salesperson cannot answer. It will affect the transaction process. At this point, sales can be done. "When you encounter such a problem, if you are me, what will you do?" "For example, what do you think can be solved?" Today, thank you very much for your precious time. I have learned a lot of things from you. In the end I have a little busy to ask you to help? Recently, in order to improve the quality of the customer's service, Require us: If the cooperation with customers is unsuccessful, it means that our product or technology or I must have a bad place, so please be able to give me a bit, where can I do it well? So that I can give me a chance Improved. " I asked the transaction method to encounter some problems when we really do n’t know what to do. The answer may be only known to the customer. At this time, it may be possible to push the question to the customer. His method is usually suitable for his problem. This situation generally does not involve money benefits, most of which are emotional and ideological. Time 4: The discussion with others Is when customers talk to others, representing customers already have the idea of transaction, but want to get the recognition of companions and friends. This strategy: Crisis trading method Is when customers talk with others, sales can make people feel a sense of crisis. The adverse effects are caused, so that customers have a sense of crisis and finally make up their minds to sign. "Manager Zhang, according to recent reports, a total of three thefts occurred in the community you lived in last month! In order to avoid unnecessary trouble to your life, it is recommended that you install the anti -theft door immediately." Time 5: The start calculation Once the customer starts the calculation, whether it can be bought, whether it is cost -effective, as long as the sales are used to help the customer's choice, it can be sold soon. This strategy: Two -choice and one transaction method Is when customers want to buy and hesitate, it is often because of too little choice. At this time, the sales provide two choices for customers to choose, but no matter what the customer chooses is beneficial to themselves. "Mr. He, do you want to pay pre -paid for half a year, or one year in advance?" "Do you want our salesperson to What about the goods? " " Do you decide to buy one or two sets? "This is the use of two choices and one transaction method. I set a sales exchange group about various industries to discuss sales experience together. Do you have to be interested in participating? There are many sales materials in the group, which are left. It is very good. Participate in the discussion together! We are all conditions for sales, so we choose to sell this road, so welcome everyone to learn together.
In fact, there are only these important things in car sales. Essence Essence Essence Essence Essence Essence Essence Just remember to grasp it to succeed! wenku./view/
Timing 1:
In conscientious price
When the customer starts to earnestly kill the bargain, it proves that the customer already has a certain desire to buy. At this time, the sales must grasp the timing and guide the customer's price thinking logic.
The strategy: Comparison of transaction method
At this time, sales can use the comparison effect method. It is to list two things at different times, different locations, and different prerequisites at the same time, compare it, and finally select a more favorable condition for the other party to promote it.
"Manager Hu, our charging standard for our public class this time is: before the 15th of this month, and more than 5 people register together at the same time, you can enjoy a 20 % discount, that is, only 1600 yuan per person; There is no discount for registration after the 15th, that is, 2,000 yuan per person. Today is the 13th. If you sign up now, you can also enjoy the discount. May I ask your company to send it? I will register for you immediately. "
has a person selling potatoes, and the potatoes who are full of cars can't be sold, and he is worrying about it. A friend gave him an idea that asked him to divide the potatoes into two stalls one after one and one after the other, about 10 meters apart. The price is high and one low, and the two piles of potatoes must be guaranteed. Then use a large word to mark the price, so that the price is high in the place where the pedestrian passes first, and then sells loudly; of course, the other stall also sells loudly to form a competitive trend. As a result, this method made the low -priced booth sold out quickly, and then he would know what he would do next. This is also a case that contributes to customers' transactions.
Time 2:
It look pleasant
When the customer has shown a very pleasant state, it proves that the customer has recognized the value and sales staff of the sales.
This strategy: Typical story transaction method
In a happy atmosphere, a good story is the best catalyst for transaction! Let me tell a story first, and at the end of the story, it is cleverly promoted.
The housewife named Shiba Naka Kazuki in Japan. After the first time in the Japanese insurance industry's "champion" throne in 1978, he won the "Japan No. 1" for 16 consecutive years. The performance is inseparable from her ability to tell the story. When she is always hesitant to buy insurance for her parents, she will always tell a "blood transfusion" story:
"There is a father who drives to the beach at one time. The accident. When this dad was taken to the hospital for emergency treatment, he could not find the same blood for a while. At this time, his son stood up bravely and lost his blood to his father. "
" After about an hour, my dad woke up, but his son was serious. The people next to him asked the son why he was not happy, but his son whispered: 'When will I die.' It turns out that the son thought that if a person was transfusion, If you lose the blood, he will die. He has thought about it before making a decision to exchange his life in exchange for his father’s life. "
" You see, you can do it for us for us. Parents' sacrifice of ourselves, do we want to buy an insurance for the future of our parents, do you still have to hesitate? "
The story itself is very impressive. Become a party, we will touch the scene, and become impulsive and emotional.
The timeline three:
Pelasum of objection
When the customer raises objection, it proves that customers have a strong interest in the product, and they will put forward some understandable and incomprehensible products for product quality, price, and effects.
Strategy: Ask the transaction method
, in fact, when customers raise objections, some common questions are not difficult to answer. Instead, it is difficult to deal with the objections that the salesperson cannot answer. It will affect the transaction process. At this point, sales can be done.
"When you encounter such a problem, if you are me, what will you do?"
"For example, what do you think can be solved?"
Today, thank you very much for your precious time. I have learned a lot of things from you.
In the end I have a little busy to ask you to help? Recently, in order to improve the quality of the customer's service, Require us: If the cooperation with customers is unsuccessful, it means that our product or technology or I must have a bad place, so please be able to give me a bit, where can I do it well? So that I can give me a chance Improved. "
I asked the transaction method to encounter some problems when we really do n’t know what to do. The answer may be only known to the customer. At this time, it may be possible to push the question to the customer. His method is usually suitable for his problem. This situation generally does not involve money benefits, most of which are emotional and ideological.
Time 4:
The discussion with others
Is when customers talk to others, representing customers already have the idea of transaction, but want to get the recognition of companions and friends.
This strategy: Crisis trading method
Is when customers talk with others, sales can make people feel a sense of crisis. The adverse effects are caused, so that customers have a sense of crisis and finally make up their minds to sign.
"Manager Zhang, according to recent reports, a total of three thefts occurred in the community you lived in last month! In order to avoid unnecessary trouble to your life, it is recommended that you install the anti -theft door immediately."
Time 5:
The start calculation
Once the customer starts the calculation, whether it can be bought, whether it is cost -effective, as long as the sales are used to help the customer's choice, it can be sold soon.
This strategy: Two -choice and one transaction method
Is when customers want to buy and hesitate, it is often because of too little choice. At this time, the sales provide two choices for customers to choose, but no matter what the customer chooses is beneficial to themselves.
"Mr. He, do you want to pay pre -paid for half a year, or one year in advance?"
"Do you want our salesperson to What about the goods? "
" Do you decide to buy one or two sets? "This is the use of two choices and one transaction method.
I set a sales exchange group about various industries to discuss sales experience together. Do you have to be interested in participating? There are many sales materials in the group, which are left. It is very good. Participate in the discussion together! We are all conditions for sales, so we choose to sell this road, so welcome everyone to learn together.
In fact, there are only these important things in car sales. Essence Essence Essence Essence Essence Essence Essence Just remember to grasp it to succeed! wenku./view/